Awais
Ahmad
Rajai

• Developed and maintained the brand's complete visual identity, including logo design, color palette, typography system, and brand guidelines to ensure consistency across all touchpoints
• Designed static social media posts and paid advertising creatives for Facebook and Instagram campaigns, ensuring visual alignment with product positioning
• Created campaign visuals and launch graphics for product promotions, translating marketing briefs into compelling visual narratives
• Produced packaging and print design assets, maintaining brand coherence across both digital and physical mediums

• Designed and delivered end-to-end visual assets for paid advertising campaigns across Facebook and Instagram, contributing to a 30%+ uplift in campaign engagement
• Developed conversion-focused ad creatives aligned with Visamate's sales funnel, supporting a consistent increase in lead generation and client inquiries
• Produced a series of promotional campaign visuals for visa consultation services, helping drive measurable growth in bookings during active campaign periods
• Maintained visual brand consistency across all ad formats, ensuring a professional and trustworthy brand image that supported improved audience retention and click-through performance

• Led comprehensive social media strategy and content creation across all platforms, generating 1.5M+ reach and significantly amplifying the organization's presence among youth audiences
• Orchestrated media campaigns and partnerships for high-profile events, including the Annual Iqbal Festival 5.0 (featuring 450+ attendees) and Hussain the Global Hope 4.0 (HTGH 4.0), securing press coverage in Youth International Magazine and national news outlets (City42)
• Managed volunteer recruitment and engagement initiatives, recruiting and coordinating 80+ volunteers for major events and mobilizing 20+ volunteers for community stalls, resulting in direct impact on organizational outreach
• Developed event-specific media campaigns and visual content strategies that drove youth participation, community awareness, and alignment with Hope Society's mission of youth development and empowerment
• Collaborated with internal teams and external partners on event planning, promotional content, and post-event coverage, ensuring consistent brand messaging and maximum audience engagement