Comprehensive advertising campaign design including brand-aligned campaign assets, multi-channel media layouts, social media creatives, and integrated marketing materials across digital and print platforms.
Visamate needed to establish credibility in the competitive global mobility sector. Their advertising lacked visual consistency — Facebook ads looked different from Instagram posts, print materials didn't match digital, and there was no reusable creative system. Campaign turnaround was slow because every asset was designed from scratch.
I built a modular campaign toolkit: a set of platform-specific templates (Facebook, Instagram stories, print flyers) that share the same visual DNA — consistent typography, color usage, and layout hierarchy. This cut production time by 50% and gave the marketing team the flexibility to create on-brand content without designer bottleneck.
Audience research → Competitor ad audit → Campaign concept development → Template design (3 formats) → Ad creative production (20+ assets) → Content calendar creation → Performance review & iteration
Campaign engagement increased by 30%+ across Facebook and Instagram. The template system reduced content production time from 3 days to 1 day per batch. Lead generation saw a consistent upward trend during active campaign periods.
